Vela Argos detects sponsor logos in live broadcast video at the resolution sponsorship valuation requires — frame-by-frame, brand-by-brand, with confidence and bounding-box geometry feeding valuation models. Detect, measure, report within hours, and verify with interactive proof.
Exposure measured to the frame for valuation — defensible against advertiser scrutiny.
Verified exposure against contractual obligations, with proof-of-performance frame captures.
A brand inventory that stands up to scrutiny — every claim backed by visual proof.
Vela Argos detects, tracks and verifies sponsor and brand logos in live and recorded video — frame-accurate exposure data, duration and prominence measurement, estimated media value, and contractual-compliance reporting at scale. Neural-network detection localizes every logo across the full frame at broadcast frame rate, handling multiple simultaneous logos, partial occlusion and animated tracking, against a continuously enriched logo library.
Each detection carries a bounding box, confidence and frame-accurate timestamp; event synthesis assembles them into exposures with prominence scoring and screen-coverage measurement. An estimated-media-value engine applies configurable rate tables, aggregating at event, season, league and sponsor — season cumulative against contracted minimums — and the interactive Verification Player replays every detection with on-canvas bounding boxes for auditable proof.
Deterministic, auditable verification — every exposure measured, valued and provable.
Neural-network detection across the full frame at broadcast frame rate — multiple logos per scene, partial occlusion, animated tracking.
Frame-accurate start/end timestamps, size, position, screen coverage and prominence scoring by segment and event phase.
Configurable rate tables with cross-platform comparison, aggregated at event, season, league and sponsor against contracted minimums.
Contractual-obligation tracking, minimum-exposure and make-good alerts, and exclusivity-zone verification.
Interactive replay with on-canvas bounding-box overlays, confidence and a detection timeline — frame-by-frame proof of performance.
Proof-of-performance packages to PDF, CSV and API; horizontal GPU scale-out for multi-concurrent feeds.
An inference pipeline turns raw video into defensible sponsorship data across four domains.
Detection runs on the full range of professional and consumer delivery.
From job setup to sponsor self-service, with verifiable proof throughout.
Live detection stats across every active job and feed.
Upload, grid, metadata and batch jobs.
Sponsor registry with per-brand color and tier.
Interactive replay with on-canvas bounding boxes and confidence.
Contracted-vs-delivered pacing across the campaign.
Role-based self-service access for sponsors.
Containerized microservices that scale horizontally by adding GPU nodes.
Delivers into rights, CRM and BI systems.
Vela Argos moves from raw video to auditable proof — the Verification Player is where a valuation becomes defensible.
Full-frame detection at broadcast frame rate.
Prominence, coverage and estimated media value.
Frame-by-frame, on-canvas, auditable.
Frame-accurate detection on live broadcast content — among the most demanding environments for logo detection.
Frame-accurate detection on live broadcast signage content — among the most demanding logo-detection environments in sports.
Production / deployment-ready, with frame-accurate, deterministic, auditable verification versus manual spotting.
Engagements start with a signal. Bring representative event footage and we run it through the detection pipeline — you see exactly what Argos measures and can verify, before any commercial conversation.
info@vela.com · (727) 507-5300